This has certainly been a year unlike any other. As I look ahead to 2021, I wanted to share some news about my jewelry business Beginning in January, just shy of the 100th anniversary of the founding of Fortunoff, we will be evolving into an exclusively e-commerce business.  After the holiday season, we will close the Westbury boutique to focus on meeting growing consumer demand for jewelry online.

Fortunoff at Fifth Avenue

Fortunoff has been an ever-changing, innovative company, anticipating and meeting the changing needs of customers like you for three generations. This transition will allow us to offer a larger selection of favorite jewelry lines and introduce new designs. Our website and social channels will offer an enhanced experience.

My parents, Helene and Alan Fortunoff were an example of how to move forward, be nimble and change to meet our customers. They had the vision of opening a specialty jewelry store on Fifth Avenue in the 1970’s.  That’s where I learned the trade, building relationships with ia wide range of customers and traveling the world to meet jewelry suppliers, many of whom I continue to work with.  Certainly back then I could never have imagined how technological advancements would change retail shopping.

I have always loved being face to face with our loyal costumers in store, yet now is the ideal time to invest in new digital technologies that will allow the Fortunoff jewelry team to be more fully engaged online with customers, both old and new.  From one-on-one video consultations to online chats and advice on go-to gifts, I’m really looking forward to connecting with familiar faces and introducing ‘the Fortunoff Experience’ to new online visitors.

Fortunoff Jewelry second anniversary

Fortunoff Fine Jewelry will continue to welcome friends and customers in store through the holiday season to shop with safety and social distance protocols in place. In 2021, we will offer limited, private, in-person appointments by request for special occasion purchases, and we are exploring pop-up shop opportunities and collaborations.

The Fortunoff jewelry team of friendly experts look forward to welcoming you in the store through the holiday season.

Find us also on Instagram – @fortunoffjewelry, Facebook – @FortunoffJewelry, Pinterest – @fortunoffjewels and Twitter – @fortunoffjewels.