Fortunoff Fine Jewelry

The Fortunoff Story

Esther Fortunoff in their New York store leaning against a display case full of quality jewelry


I’m Esther Fortunoff, and you are the reason I love doing what I do. Finding out about your particular interests for gifts and special occasion needs, then matching your taste and budget with the finest quality items at sensible prices — that’s been my family’s passion for almost 100 years.

In 2010, launched to great acclaim. We have now closed our jewelry boutique in Westbury, so we can concentrate our efforts in the digital space, where our customers are spending their time.

We look forward to interacting with our customers in new ways in the future.


Esther Fortunoff has served on the Board of Jewelers of America (JA), the Jewelers Vigilance Committee, and the Long Island Association, the premiere business group on Long Island. She has received numerous awards, including the Retailer Hall of Fame from National Jeweler and Retailer of the Year from the Women’s Jewelry Association. She serves on the board of the Safe Center, L.I. and at Hofstra's Zarb School of Business.

Fortunoff, The Source — A New York Original Since 1922

Fortunoff Fine Jewelry

For nearly a century, Fortunoff stores have been a cherished part of the New York experience, synonymous with quality, selection, service and value. In 1964, the Fortunoff family consolidated its chain of Brooklyn stores into a single 300,000-square-foot store on Long Island. Soon after, Fortunoff added its appropriate famous tagline, "The Source."

Fortunoff distinguished itself with unique combinations of fine jewelry, home and outdoor furnishings, and a vast assortment of tabletop and gifts. A visit to Fortunoff was more than a shopping experience, it was a family outing. Parents, grandparents, children and grandchildren were welcomed by friendly, expert sales associates.

For more information about Fortunoff history, visit the website for Fortunoff Brands, LLC.

© 2021 Fortunoff Fine Jewelry. All Rights Reserved. Fortunoff Fine Jewelry is a registered trademark licensed from Fortunoff Brands, LLC. Fortunoff Fine Jewelry is not affiliated with any other Fortunoff retail entity.

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