Fortunoff Fine Jewelry

The Fortunoff Story

Esther Fortunoff in their New York store leaning against a display case full of quality jewelry


I’m Esther Fortunoff, proudly celebrating 100 years of the Fortunoff business. The jewelry business (now primarily online) is what I have been focused on for 40 years. My team are seasoned professional jewelry experts, always here to help.

You are the reason I love doing what I do. Finding out about your particular interests for gifts and special occasion needs, then matching your taste and budget with the finest quality items at sensible prices — that’s been my family’s passion for 100 years.

Fortunoff Jewelry operates completely online 24/7 at, making it easy for our customers to browse and shop our entire selection of fine jewelry anytime. We are always looking for the best jewelry, sourcing globally, predicting trends while still working with our treasured clients for special occasion purchases.

We look forward to interacting with you, our customers, in new ways in the future.
Esther and the Team

Esther Fortunoff has served on the Board of Jewelers of America (JA), the Jewelers Vigilance Committee, and the Long Island Association, the premiere business group on Long Island. She has received numerous awards, including the Retailer Hall of Fame from National Jeweler and Retailer of the Year from the Women’s Jewelry Association. She serves on the board of the Safe Center, L.I., and is an executive in residence at Zarb School of Business.

Fortunoff, The Source — A New York Original Since 1922

Fortunoff Fine Jewelry

For over a century, Fortunoff stores have been a cherished part of the New York experience, synonymous with quality, selection, service and value. Fortunoff distinguished itself with unique combinations of fine jewelry, home and outdoor furnishings, and a vast assortment of tabletop and gifts. A visit to Fortunoff was more than a shopping experience, it was a family outing. Parents, grandparents, children and grandchildren were welcomed by friendly, expert sales associates.

The Fortunoff family sold the business and later repurchased its name and now operates two separate businesses; Fortunoff Jewelry and Fortunoff Backyard Store.


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