Gold always has been the most coveted metal in the world. For centuries, gold has been the precious metal used to create the finest and most valued jewelry. In the Egyptian period, gold was likened to the sun and was exclusively reserved for the Pharaohs. Afterwards, gold spread across the Mediterranean to Greece, Rome and other ports in the ancient trade routes including South America.

Gold jewelry comes in a variety of hues and purities. At Fortunoff, we opt for 14 or 18 karat gold, in yellow, white or rose tones. While 10 karat gold is also found in the US, we do not carry this less pure version in our collections. To offer maximum styling and durability at value-conscious price points, we also have designs that are gold plated over sterling silver, and some items crafted with gold-filled wire.

The enduring beauty of gold, its ability to reflect the beauty of the wearer, makes it perfect for a gift. Gold is a lasting symbol of life’s significant events. High-polish yellow gold styling is popular with gold hoops, gold link bracelets, and paperclip necklaces and cable chains, all classic jewelry that will never go out of style. We also feature matte finish gold, hammered gold finishes and Florentine finish gold.

For more information and gold jewelry care tips click here.