Fortunoff Fine Jewelry

Why Should You Buy Diamonds From Fortunoff Fine Jewelry?

At Fortunoff, we understand that diamonds signify special occasions in life: birthdays, engagements, wedding vows, anniversaries and other important events. They also add sparkle to the jewelry that our customers enjoy every day, providing brilliance, beauty and durability so they can be enjoyed for years to come. Here are a few reasons why you can feel secure purchasing your special gift from us:


Know what you are getting. At Fortunoff, we tell you the MINIMUM total weight of the diamonds, and for diamond studs and engagement rings, you will know the individual weights of the center diamonds, not just a vague total. We believe you should know what you are getting – and what you paid for!


We select every diamond ourselves to ensure that every one meets our exacting quality standards for cut, color, clarity and beauty. In choosing jewelry from Fortunoff, you will never have to worry about ending up with less valuable diamonds, such as those misgraded, laser-drilled, fracture-filled, color-treated, or grown in a lab.


Your diamond jewelry should be a symbol of love and trust, which is why we sell only ethically sourced diamonds. The vast majority of the world's diamonds support democracy and add to the well-being of the local population.


Our GIA-trained experts can assist you in selecting the diamond(s) that are right for you – that is, a balance of beauty and value.


Our full money-back refund policy means you can shop without worrying that you’ll only get “store credit” if you aren’t delighted!

Family Owned

We’re not a “faceless” corporate chain. Esther Fortunoff has decades of experience and continues to choose each piece of jewelry herself.

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